How to Start a Poultry Farming Business in Wisconsin -
How to Start a Poultry Farming Business in Wisconsin

How to Start a Poultry Farming Business in Wisconsin

So, you’ve set your sights on starting a poultry farming business in Wisconsin? Well, you’re in the right place! With its rich agricultural landscape and a thriving market for poultry products, Wisconsin offers a fantastic opportunity to turn your passion for farming into a successful venture.

From preparation, preparing business plan, business registration and licenses, get funding, choose your poultry sector, acquire farming site, prepare your poultry housing, and so on are the steps to establish poultry farming business in Wisconsin.

In this guide, we’ll take you through the essential steps to kick-start your poultry farming journey.

How to Start a Poultry Farming Business in Wisconsin

Table of Contents

Poultry farming entails rearing poultry birds such as geese, chicken, ducks, quails, and several others for the purpose of meat and egg production.

Considering the demand of poultry products and its contribution to the food chain, poultry farming business is considered to be a profitable business.

If you are interested to establish a poultry farm in Wisconsin, below are the steps to take to ensure your business is successfully established and functioning.

Step 1: Preparation

Preparation or better still planning is the foundation of any successful venture, and starting a poultry farming business in Wisconsin is no exception.

Take the time to lay a solid groundwork through careful planning and preparations. To begin, familiarize yourself with the poultry farming industry in Wisconsin.

Learn about the different poultry breeds, their specific requirements, and the best practices for raising them effectively.

Also, your goals and objectives for your poultry farming business should be defined. Determine whether you want to focus on egg production, meat production, or a combination of both.

Consider the market demand and potential profitability of each segment. Having clear objectives will guide your decision-making process and help you stay focused on your goals throughout the journey.

Step 2: Prepare Business Plan

To ensure a successful poultry farming business in Wisconsin, it’s essential to create a detailed and well-structured business plan.

This plan will serve as your roadmap, guiding you through the various aspects of your venture. Start by outlining your strategies, financial projections, and operational procedures.

Include information on how you will source your poultry breeds, whether through purchasing or hatching your own chicks.

Determine the type of facilities or land you’ll need and outline the costs associated with acquiring them.

Don’t forget to identify the equipment and supplies necessary for your poultry farm, such as feeders, waterers, and incubators.

Consider the number of personnel you’ll need to hire and describe their roles and responsibilities.

Also, develop a comprehensive marketing and sales strategy, outlining how you’ll reach your target market and promote your poultry products.

Create a detailed financial forecast that includes projected income, expenses, and cash flow statements.

Preparing a business plan will not only guide your decision-making but also demonstrate your professionalism and preparedness to potential investors or lenders.

Consider using existing business plan templates or seeking guidance from business advisors to ensure your plan covers all essential aspects.

Step 3: Business Registration and Licenses

You need to prioritize business registration and obtaining the necessary licenses. This step ensures that you operate your business legally and compliantly.

You can research the specific licenses and permits required for poultry farming in Wisconsin. Reach out to your local agricultural extension office for accurate and up-to-date information or visit their online portal.

Make sure to complete all the necessary paperwork accurately and submit it within the designated timelines.

Compliance with legal requirements will not only give you peace of mind but also establish trust with customers, suppliers, and other stakeholders.

Step 4: Get Funding

It’s important to assess your financial resources and determine the capital needed to start your poultry farming business.

Take into account various expenses such as acquiring land or facilities, purchasing equipment, obtaining necessary permits, and covering ongoing operating costs.

You can consider starting with your personal savings and available resources to determine how much capital you can contribute to the business. This will give you an idea of the funding gap that needs to be filled.

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Also, you can apply for different financing options to secure the necessary funds. Start by exploring traditional lending institutions like banks, which may offer business loans tailored for agricultural enterprises.

Prepare a solid business plan to present to potential lenders, highlighting the viability and profitability of your poultry farming business.

Also, consider government grants, agricultural programs, or subsidies that may be available to support new farmers in Wisconsin.

Aim to secure adequate funding to cover your startup and operational expenses, ensuring a solid financial foundation for your poultry farming business in Wisconsin.

Step 5: Choose your Poultry Sector

When starting your poultry farming business in Wisconsin, it’s important to decide on the specific sector you want to focus on.

This involves selecting the type of poultry breeds that align with your business goals and market demand.

In Wisconsin, there are two primary sectors that poultry farmers commonly engage in which are meat and egg production.

Broilers are a breed of chickens specifically raised for meat production. They are known for their rapid growth and efficient conversion of feed into meat.

Broilers typically reach their market weight within six to eight weeks, making them ideal for meat production.

If you choose the broiler sector, you will concentrate on raising chickens for the purpose of selling their meat.

Layers are hens that are primarily raised for commercial egg production. These chickens start laying eggs at around 18-20 weeks of age and continue to produce eggs consistently for an extended period, typically up to 72-78 weeks.

Layers are bred for their high egg-laying capacity, making them a valuable asset for egg production. If you select the layer sector, your focus will be on maximizing egg production and selling eggs.

Step 6: Acquire Farming Site

As you embark on starting your poultry farming business in Wisconsin, one of the critical steps is to secure a suitable site for your farm.

The location you choose will greatly impact the success of your venture. Assess the number of birds you plan to rear and ensure that the site can accommodate them comfortably. Start with a size that aligns with your initial capacity and future expansion plans.

Look for a location that provides a serene and pollution-free environment for your poultry. Consider factors such as air quality, proximity to industrial areas, and potential sources of contamination.

Access to clean and fresh drinking water is crucial for your birds’ health. Ensure that the site has reliable water sources nearby or implement water storage solutions.

Consider the distance to potential markets and transportation routes. Being close to your target customers and having convenient access to distribution channels will facilitate efficient product delivery.

Adequate space, proper drainage, and good ventilation are essential for a poultry farm. Select a site that offers these features and assess the existing infrastructure or the ease of developing necessary facilities.

Ensure the site is free from potential poultry predators, such as snakes or other animals that may harm your birds. Implement measures to protect your flock from external threats.

Choose a location with easy accessibility from main roads. This will facilitate transportation of your farm products, feed deliveries, and visits from suppliers or customers.

Step 7: Prepare your Poultry Housing

As you progress with your poultry farming business in Wisconsin, it’s essential to focus on creating suitable housing for your birds.

The right housing system will promote their well-being and productivity. Here are some key considerations:


Select a housing system that aligns with your poultry breeds and farming method. Common options include free-range, barn, or cage systems.

Each has its advantages and considerations, so choose the one that best suits your business goals and the welfare of your birds.

Ensure that your poultry housing provides enough space for your birds to move and thrive comfortably.

Overcrowding can lead to stress, health issues, and reduced productivity. Follow recommended space requirements for each poultry breed to maintain their well-being.

Good ventilation is crucial for maintaining a healthy environment within the poultry housing. It helps manage odors, control temperature and humidity, and prevent respiratory issues. Install ventilation systems or design the housing to allow for natural airflow.

Shield your poultry housing from excessive sunlight to prevent heat stress among the birds. Provide shade and implement cooling methods if needed. Proper temperature management is vital for their well-being.

Implement appropriate lighting systems to support growth, egg production, and maintain a regular circadian rhythm for your birds. Adequate lighting stimulates their natural behaviors and enhances productivity.

Step 8: Get the Necessary Equipment

As you embark on your poultry farming business in Wisconsin, acquiring the right equipment is crucial for efficient and effective management. Here is some key equipment you’ll need:

  1. Feeding and Watering Systems: Invest in high-quality feeding and watering systems designed specifically for poultry. Ensure they are durable, easy to clean, and capable of accommodating the size of your flock. Choose pans or troughs that can hold an adequate amount of feed and water to meet the nutritional needs of your birds.
  2. Cleaning Tools: Maintain proper hygiene in your poultry housing by having essential cleaning tools such as brooms, brushes, and shovels. These tools will help you sweep and remove waste materials efficiently. Additionally, ensure you have suitable disinfectants or sanitizers to clean the poultry housing, equipment, and surfaces regularly.
  3. Nesting Boxes: If you are raising layer chickens for egg production, provide nesting boxes where hens can comfortably lay their eggs. Ensure the nesting boxes are clean, properly designed, and lined with suitable bedding material to promote egg hygiene and protect the eggs from damage.
  4. Incubators and Brooders: If you plan to hatch your own chicks, invest in reliable incubators that can provide optimal conditions for egg incubation. Similarly, acquire brooders to provide a controlled environment with consistent heat for newly hatched chicks until they can regulate their body temperature.
  5. Egg Grading and Packaging Equipment: For commercial egg production, consider investing in egg grading and packaging equipment. These tools will help you sort, grade, and package the eggs based on size, quality, and weight. This not only improves efficiency but also enhances the professional presentation of your eggs.
  6. Handling and Transportation Equipment: Facilitate the safe handling and transportation of your poultry by acquiring appropriate crates or cages. These containers should be well-ventilated, spacious enough to prevent overcrowding, and designed to ensure the comfort and well-being of your birds during transportation.
  7. Lighting and Heating Systems: Depending on your poultry farming method and the local climate, you may need to install lighting systems to supplement natural daylight hours and stimulate egg production, especially for layers.
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Step 9: Manage Your Poultry Farm

As you embark on your poultry farming business in Wisconsin, effective management is crucial for ensuring the success of your venture.

Provide a balanced and nutritious diet that meets the specific dietary requirements of your poultry breeds.

Collaborate with a veterinarian or poultry nutritionist to develop a feeding plan tailored to the growth stages and nutritional needs of your birds.

Ensure they have access to clean and fresh water at all times to maintain proper hydration, which is essential for their overall health and productivity.

Employ robust disease control strategies to protect the well-being of your poultry flock. Regularly vaccinate your birds and administer preventive treatments as recommended by a qualified veterinarian.

Conduct routine health checks to detect any signs of illness or disease early on. Adhere to stringent biosecurity procedures to prevent the introduction and dissemination of illnesses.

Practice good hygiene within the farm, including proper cleaning and disinfection, quarantine new birds before introducing them to the flock, and control farm access to minimize the risk of disease transmission.

Monitoring and Record-Keeping: Keep detailed records of your flock’s health, vaccinations, feed consumption, and any other relevant data.

Regularly monitor the performance of your birds, including growth rates, egg production (if applicable), and overall flock health.

This information will help you identify any issues or areas for improvement and make informed decisions to optimize the productivity and profitability of your poultry farm.

Step 10: Marketing and Sales

Congratulations on reaching the stage where you can start making a profit from your poultry farming business in Wisconsin. It’s time to focus on marketing and selling your poultry products.

Once your poultry products, whether it’s meat or eggs, are ready for sale, ensure they are properly prepared and packaged to attract customers. Invest in quality packaging materials that not only protect the products but also enhance their visual appeal.

Determine your target market and identify the most effective channels to reach your potential customers.

Consider selling your poultry products through various avenues such as online platforms, local farmers’ markets, grocery stores, hotels, restaurants, or even offering home delivery services.

Benefits of Starting Poultry Farming Business in Wisconsin

  1. High Demand: Poultry products, including meat and eggs, have a consistent and high demand in the market. As a staple food item for many consumers, there is a steady need for poultry products, which can create a profitable market for poultry farmers.
  2. Cost Efficiency: Poultry farming can be cost-efficient in terms of feed conversion. Poultry, especially broilers, have a high feed conversion ratio, meaning they can efficiently convert feed into meat, resulting in higher production yields and potential profits.
  3. Scalability: Poultry farming offers opportunities for scaling up the business. Farmers can expand their production by increasing the number of birds or diversifying into different poultry sectors, such as meat production, egg production, or value-added poultry products.
  4. Short Production Cycle: Compared to other livestock farming, poultry has a relatively shorter production cycle. Broilers, for example, can be raised to market weight within a few weeks, allowing for quicker turnover and potential for more frequent sales and revenue generation.
  5. Value-Added Products: Poultry farming allows for the production of various value-added products, such as processed meats, ready-to-eat products, and specialty eggs. These value-added products often command higher prices in the market, leading to increased profitability.
  6. Market Opportunities: With increasing consumer demand for organic, free-range, and locally sourced poultry products, there are opportunities to cater to niche markets and command premium prices, further enhancing profitability.

Is Poultry Farming Business Profitable

Yes, poultry farming can be a profitable business if it is well-managed and operated efficiently.

However, it’s important to note that the profitability of a poultry farming business depends on various factors, including operational efficiency, proper management, market conditions, input costs (such as feed and healthcare), and effective marketing strategies..

Challenges Faced when Starting Poultry Farming Business in Wisconsin

  1. Regulatory Compliance: Like any other business, poultry farming in Wisconsin requires compliance with state and local regulations, including licensing, permits, and adherence to food safety and environmental standards. Ensuring compliance can be a challenge for new farmers.
  2. Disease Management: Poultry farms are susceptible to diseases that can affect the health and productivity of your flock. Implementing effective biosecurity measures and disease control protocols is essential to mitigate these risks.
  3. Capital Investment: Starting a poultry farming business requires a significant initial investment in infrastructure, equipment, bird acquisition, and other operational expenses. Securing adequate funding or accessing financial resources can be a challenge for new entrepreneurs.
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Factors to Consider when Starting Poultry Farming Business in Wisconsin

  1. Market Research: Conduct thorough market research to identify the demand for poultry products in your target area. Understand consumer preferences, pricing trends, and competition to make informed business decisions.
  2. Poultry Breeds: Choose suitable poultry breeds that align with your business objectives. Consider factors such as egg production capacity, growth rate, disease resistance, and suitability for the local climate.
  3. Farm Location: Select a suitable location for your poultry farm, considering factors such as proximity to markets, availability of resources like water and feed, accessibility, and zoning regulations.
  4. Infrastructure and Equipment: Ensure you have adequate housing, feeding, and watering systems, as well as proper ventilation and lighting. Invest in reliable equipment and facilities that meet the specific needs of your poultry breeds.

Cost of Starting Poultry Farming Business in Wisconsin

The cost of starting a poultry farming business in Wisconsin can vary depending on factors such as farm size, infrastructure requirements, equipment costs, and bird acquisition expenses.

On average, starting a poultry farming business in Wisconsin may require an investment of around $60,000 or more, considering these factors and the associated costs mentioned earlier.

Tools for Poultry Farming:

Common tools for poultry farming include feeders, waterers, egg incubators, brooders, cages or coops, heat lamps, ventilation systems, and egg collection equipment. Additionally, you’ll need basic farm tools for cleaning and maintenance.

Market Demand/Export/Trend Analysis:

Market demand for poultry products remains high due to the popularity of chicken and eggs. Export opportunities can vary based on international trade regulations. Trend-wise, consumers are increasingly seeking organic and free-range options.

Top Suppliers of Poultry Birds in Wisconsin

Some potential suppliers in Wisconsin include:

  1. The South Forty
  2. com
  3. MacFarlane Pheasants
  4. Purely Poultry
  5. Poultry Plaza

Spacing for Poultry Birds during Stocking:

The spacing requirements depend on the type of poultry and their age. For broilers, you might start with 0.5 to 1 square foot per bird and increase it as they grow. Layers may require 2 to 3 square feet per bird.

Yield of Poultry Birds per Acre:

The yield can vary widely based on the type of poultry, management practices, and farm size. A small-scale operation might yield a few hundred birds per acre, while larger commercial farms can have thousands.

Is Poultry Farming Profitable?

Poultry farming can be profitable, but success depends on factors like management, market demand, and cost control. A well-managed operation can yield good returns.

How Risky is Poultry Farming

Like any business, poultry farming carries risks such as disease outbreaks, market fluctuations, and operational challenges. Nevertheless, through meticulous planning and effective management, these risks can be alleviated.

Best Practices for Starting Poultry Farming in Vermont:

Implement good biosecurity measures, maintain proper hygiene, select suitable poultry breeds, and focus on nutrition and healthcare for the birds.

Where to Sell Poultry Produce:

You can sell poultry produce through farmers’ markets, local grocery stores, restaurants, and direct-to-consumer channels like farm stands or online platforms.

Top 10 Tips for Success:

Proper planning, good breed selection, quality nutrition, hygiene, biosecurity, financial management, marketing strategies, continuous learning, and adaptability are key to success.

Places in Wisconsin for Poultry Farming:

Wisconsin offers various suitable regions for poultry farming, including counties like Sheboygan, Outagamie, and Dane. Local climate and market conditions should be considered.

Top Industries Purchasing Poultry Products:

Top industries include restaurants, grocery stores, food processors, and institutions like schools and hospitals.

Poultry Farming Production Optimization:

Optimize production through efficient feeding, disease prevention, proper housing, and regular monitoring of flock health and performance.

Common Diseases and Pests:

Common diseases include Newcastle disease, avian influenza, and coccidiosis. Pests like mites and lice can also affect poultry.

Likely Return on Poultry Farming:

Returns can vary widely, but well-managed commercial poultry farms often achieve reasonable profitability.

Steps to Starting a Small-scale Poultry Farming Business:

Steps include market research, business planning, securing funding, setting up infrastructure, selecting breeds, and managing day-to-day operations.

Step-by-Step Guide to Commercial Poultry Farming:

Commercial poultry farming involves larger-scale operations with more complex infrastructure and management.

The steps include market analysis, securing permits, securing financing, and implementing efficient production and marketing strategies.

Starting a poultry farming business requires careful planning and knowledge of the poultry industry.

It’s essential to adapt your approach based on your scale and goals, and continually educate yourself on best practices and market trends.

How to Start a Chicken Farm with No Money

Commencing a chicken farm without any capital can pose challenges, but it is not an insurmountable task. You can consider the following steps:

  1. Use available resources and space.
  2. Start small with a few birds.
  3. Explore free or low-cost sources for feed, such as food scraps.
  4. Look for local grants or assistance programs for small-scale farmers.
  5. Consider partnerships or coop farming with others to share expenses.

Poultry Farm Income per Month

Poultry farm income per month depends on factors like the number of birds, type of poultry, market demand, and efficiency of operations.

Small-scale backyard flocks may generate a few hundred dollars per month, while commercial farms can earn thousands to millions monthly.

How Much Do Chicken Farmers Make Per House

The income of chicken farmers per house can vary widely. Commercial broiler houses, for example, can generate income from a few thousand to tens of thousands of dollars per house per flock. The profitability depends on market conditions, costs, and management practices.

Contract Poultry Farming Companies

Contract poultry farming involves farmers raising poultry for large companies under contract. Tyson Foods, Perdue Farms, and Pilgrim’s Pride are examples of companies that use contract farming arrangements in the USA.

Is Poultry Farming Profitable In USA

Poultry farming can be profitable in the USA, but profitability depends on several factors, including market demand, operational efficiency, and cost control. Well-managed commercial operations often achieve profitability.

Chicken Farm Business

A chicken farm business involves raising chickens for meat (broilers) or eggs (layers). It requires careful planning, investment in infrastructure and equipment, good management practices, and attention to market trends and consumer preferences.

Poultry Farming At Home

Poultry farming at home, often called backyard poultry farming, is a smaller-scale operation suitable for households.

It typically involves a small flock of birds for personal consumption or local sales. Ensure compliance with local regulations and provide proper care for the birds.


You’re now equipped with the knowledge and tools to embark on your poultry farming adventure in Wisconsin. By following the steps outlined in this guide, you’ll be well-prepared to navigate the challenges and seize the opportunities that come your way. Remember, perseverance, dedication, and a passion for poultry farming will be the key ingredients to your success.

Author: David

David is a Kenyan farmer from the rural village of Nairobi. Growing up, he was surrounded by the beauty of the Kenyan countryside, which sparked his passion for farming. After completing his education, he decided to pursue a career in agriculture and has since dedicated his life to providing food for his local community. David is an experienced farmer and is experienced in a range of agricultural practices, including crop rotation, animal husbandry and soil management. He is passionate about promoting sustainable agriculture and is actively working to reduce food insecurity in his community.

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